THE FEED!

Sunday, September 21, 2008

Microsoft 'I'm a PC' Ads Were Created Using a Mac

Picture_1


Turns out that phase two of the
against Apple was... created on a Mac. The offending evidence was metadata found in the images of the PC user featured on the “I’m a PC” web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3.

Microsoft has since responded to the controversy, saying in a statement that "as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs."

They then
from the imagery.

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